Sales & Marketing Strategies
Data-led sales and marketing frameworks designed to drive occupancy, strengthen rates, and unlock full revenue potential across rooms, F&B, and banquets. We help hotels move beyond tactical selling to structured, performance-driven growth.
Who This Is For
- Hotels seeking stronger OTA and direct channel performance
- Properties aiming to grow corporate and MICE accounts
- Owners looking to improve ADR, APC, and segment mix
- Hotels underperforming in F&B or banquet revenues
- GMs needing clearer sales structure and accountability
Key Outcomes
- Improved occupancy with healthier channel mix
- Stronger ADR and rate discipline
- Higher APC through optimized F&B and banquet strategies
- Increased corporate and repeat business
- Clear visibility into sales performance and ROI
What We Deliver
Sales and marketing strategy aligned to market demand
OTA optimization and channel performance management
Corporate, MICE, and local account acquisition strategy
F&B and banquet pricing, packaging, and promotions
Defined sales processes, targets, and tracking systems
Segment-wise revenue planning and forecasting
Performance dashboards covering occupancy, ADR, APC, and mix
Ongoing monitoring and course correction support
Our Process
01
Market & Performance Analysis
Analyze historical data, demand patterns, competition, and current channel performance.
02
Strategy & Sales Framework
Design segment-wise sales strategies, pricing logic, and structured sales processes.
03
Execution & Enablement
Support implementation across OTA, corporate, F&B, and banquet teams with clear targets.
04
Monitoring & Optimization
Track key metrics, review performance regularly, and refine strategies to sustain growth.
Frequently Asked Questions
Do you handle execution or only strategy?
We do both. Depending on the engagement, we support strategy design, execution oversight, or full sales performance management.
Can you help improve OTA rankings and conversions?
Yes. We focus on pricing, content, visibility, and conversion levers that directly impact OTA performance.
Do you work with existing sales teams?
Absolutely. Our role is to strengthen structure, focus, and accountability within your current team.
How soon can we see results?
Some improvements are visible within weeks, especially in OTA and F&B. Sustainable gains typically build over 3–6 months.
Ready to Get Started?
Book a free 20-minute strategy call to discuss how a structured sales and marketing approach can accelerate your hotel’s revenue growth.
