Hotel Brand Search & Contract Negotiation
Expert-led brand selection and contract negotiation to secure the right operator, the right brand, and the right deal for your hotel. We protect owner interests while maximizing long-term value through strategic alignment, commercial clarity, and disciplined negotiation.
Who This Is For
- Hotel owners planning a new build or repositioning
- Developers at pre-opening or conversion stage
- Investors evaluating branded vs independent strategies
- Family offices and funds seeking optimal brand partnerships
- Owners renegotiating existing management or franchise agreements
Key Outcomes
- Right-fit brand aligned with market demand and asset potential
- Improved commercial terms and fee structures
- Reduced owner risk and long-term contractual exposure
- Stronger bargaining position with global and regional brands
- Clear alignment between brand promises and financial realities
What We Deliver
Market-led brand shortlist and feasibility comparison
RFP creation and brand pitch coordination
Financial modeling of brand scenarios (fees, returns, breakeven)
Management, franchise, or lease contract negotiation
Review of key clauses (fees, term, exit, performance tests)
Owner-side representation throughout discussions
Our Process
01
Brand Strategy & Market Fit
Analyze location, demand drivers, competition, and positioning to define the ideal brand strategy.
02
Brand Outreach & Evaluation
Engage shortlisted brands, assess proposals, and compare commercial and operational impact.
03
Negotiation & Risk Mitigation
Lead negotiations to improve fees, protections, performance clauses, and flexibility for owners.
04
Final Selection & Closure
Support final brand selection, contract finalization, and transition into development or operations.
Frequently Asked Questions
How is this different from a broker-led brand search?
Brokers often prioritize deal closure. We represent only the owner, focusing on long-term value, risk mitigation, and contract strength—not just brand names.
Can you renegotiate an existing brand or operator contract?
Yes. We review existing agreements and lead renegotiations or exit strategies where feasible.
Do you work with international and domestic brands?
Absolutely. We work with global hotel chains, regional brands, and independent operators—whichever best fits your asset and market.
Will you help us choose between management, franchise, or lease models?
Yes. We evaluate all operating models and recommend the structure that best aligns with your investment goals.
Ready to Get Started?
Book a free 20-minute strategy call to discuss your project and explore the best brand strategy for your hotel.
