Case Studies
Real Results for Real Hotels
Explore how we’ve helped hotel owners and operators achieve measurable improvements in revenue, operations, and guest satisfaction.
Brand Transition & Revenue Turnaround
Ahmedabad, Gujarat
Fairfield by Marriott
KPI Snapshot (6 Months)
+50%
ADR growth YoY
+70%
revenue growth
4.5★
Guest Rating
RevPAR uplift
Project Context
The hotel transitioned from Holiday Inn Express to Fairfield by Marriott with structural changes, including reduced room inventory and addition of banquet and F&B spaces. However, market positioning and sales strategy remained unchanged, impacting rate realization.
Challenges
- Inability to command higher ADR post brand transition
- Resistance from existing low-rate corporate accounts
- Underutilized banquet and F&B potential
Strategy Implemented
- Repositioned the hotel through enhanced guest experience and service delivery
- Targeted higher-yield corporate accounts and improved market intelligence
- Phased out low-yield accounts unwilling to realign pricing
- Repositioned breakfast as a signature offering
- Actively sold banquets for weddings and social events
- Improved OTA ratings to support rate growth
Outcome
Within six months, the hotel achieved significant improvement in ADR, RevPAR, and total revenue, successfully completing its brand transition with a stronger market position and diversified revenue streams.
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